Cycling goes beyond simple work; it is our passion. It takes more than legs and hands—it takes heart. That is why we face our commitment with the same spirit used to tackle a climb. Every challenge motivates us to give our best, so we can win together.

Alé Alé Alé

It is the universal rallying cry of cycling. We hear it shouted by fans to riders in the race, but it is also how enthusiasts encourage themselves when fatigue sets in. Alé embodies it all: effort, passion, and joy.

Our journey began more than thirty years ago.

We are the color in cycling, dressing every challenge with a unique style for more than thirty years. Always alongside professional teams, we deliver technical apparel with superior performance to win together with our riders.

We support women in cycling.

We are at the forefront of supporting women’s cycling, working side by side with some of the most talented athletes in the sport. Our women’s teams proudly carry our brand colors and inspire other women to pursue their passions.

A fit designed for the female body

We were the first to develop products with a fit specifically designed for women on the bike. Working closely with our athletes, we continue to deliver apparel that perfectly combines functionality and comfort, allowing every cyclist to ride with confidence and style.

  • 90%

    of our employees are women

  • 65

    women employees

  • 6

    women’s teams sponsored throughout Alé’s history

A tailored approach to cycling

The tailoring of our garments turns cycling into an unparalleled experience. Every detail is carefully considered, blending aesthetics and functionality through the use of premium materials and technological innovation. We offer a customization service, guiding you through every step to create unique, personalized apparel perfectly tailored to your needs and preferences.

Italian design and creativity

We carry forward a tradition of Italian excellence that inspires and surprises. With passion and creativity, we create garments with a distinctive style that combine aesthetics and advanced functionality.