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Alè - Labs | Alebikewear
Alè - Labs | Alebikewear

AléLabs 2024

Your chance to become part of the Alé ambassador team is here. Purchase the unreleased kit, test it on your rides and share your experience.

What is AléLabs?

AléLabs is our membership program that allows you to access limited edition technical garments featuring the latest Alé technologies. You can also receive special discounts on in-collection apparel, earn giftcards, and become a DMT Ambassador. Three launches are planned: Spring 2024, Summer 2024, and Winter 2024.

Alè - Labs | Alebikewear

How does it work

1 <p>To become an Al&eacute; ambassador, you must be a registered user on <a href="/" target="_blank" rel="noopener">alebikewear.com</a></p>

To become an Alé ambassador, you must be a registered user on alebikewear.com

2 <p>Select the kit of your interest at <a href="/alelabs/">alebikewear.com/alelabs/</a></p>

Select the kit of your interest at alebikewear.com/alelabs/

3 <p>Share your cycling journey on social networks</p>

Share your cycling journey on social networks

Membership Program

  • <p>Al&eacute;Labs garments utilize the most advanced technology in Al&eacute; product development. With limited edition designs, they are exclusive for Al&eacute;Labs ambassadors.</p>

    AléLabs garments utilize the most advanced technology in Alé product development. With limited edition designs, they are exclusive for AléLabs ambassadors.

  • <p>Al&eacute; Ambassadors receive an extra 5% discount on apparel &amp; accessories, on top of sales (outlet excluded).</p>

    Alé Ambassadors receive an extra 5% discount on apparel & accessories, on top of sales (outlet excluded).

  • <p>If you bring us a new cycling team/club looking to renew their custom kits, you will receive a $200 alebikewear giftcard when they order $2,500 in custom apparel.</p>

    If you bring us a new cycling team/club looking to renew their custom kits, you will receive a $200 alebikewear giftcard when they order $2,500 in custom apparel.

  • <p>As an Al&eacute; ambassador, you also have the opportunity to be a DMT ambassador, the Made in Italy cycling shoe brand at the feet of Tadaj Pogacar. You can purchase the KR SL Pogi&rsquo;s or KR0 shoes at a 40% discount.</p>

    As an Alé ambassador, you also have the opportunity to be a DMT ambassador, the Made in Italy cycling shoe brand at the feet of Tadaj Pogacar. You can purchase the KR SL Pogi’s or KR0 shoes at a 40% discount.

  • <p>Each Ambassador has the opportunity to receive a $10 alebikewear giftcard for every 4 posts published on Facebook or Instagram and tagged with @alecycling_us #AleCycling #AleCustom.</p>

    Each Ambassador has the opportunity to receive a $10 alebikewear giftcard for every 4 posts published on Facebook or Instagram and tagged with @alecycling_us #AleCycling #AleCustom.

  • <p>Each Ambassador will be entitled to exclusive, priority discounts on Al&eacute; and DMT collection items.</p>

    Each Ambassador will be entitled to exclusive, priority discounts on Alé and DMT collection items.

Become Ambassador

Our Spring Alé Labs Collection has concluded,
but we’re gearing up for the Summer Collection!

Don’t miss out—subscribe to our newsletter for
early access and updates on our next exclusive launch.
Thank you for your support.

Subscribe to our newsletter

The advantages do not end…

  • <h4>AMBASSADOR AL&Eacute;LABS</h4> <p>Registration with the first kit purchase // extra 5% discount* at <a href="/" target="_blank" rel="noopener">alebikewear.com</a></p>

    AMBASSADOR ALÉLABS

    Registration with the first kit purchase // extra 5% discount* at alebikewear.com

  • <h4>AMBASSADOR AL&Eacute;LABS GOLD</h4> <p>Upgrade in June with purchase of 2nd Al&eacute;Labs Kit // extra 10% discount* at <a href="/" target="_blank" rel="noopener">alebikewear.com</a></p>

    AMBASSADOR ALÉLABS GOLD

    Upgrade in June with purchase of 2nd AléLabs Kit // extra 10% discount* at alebikewear.com

  • <h4>AMBASSADOR AL&Eacute;LABS PLATINUM</h4> <p>Upgrade in September with purchase of 3rd Al&eacute;Labs Kit (Winter edition) // extra 15% discount* at <a href="/" target="_blank" rel="noopener">alebikewear.com</a></p>

    AMBASSADOR ALÉLABS PLATINUM

    Upgrade in September with purchase of 3rd AléLabs Kit (Winter edition) // extra 15% discount* at alebikewear.com

*discount code can be applied to full-price & sale apparel & accessories (outlet items not included).

Activity & Conduct

FZ Import has the right to remove brand ambassadors from the AléLabs program if they engage in behavior that goes against the company's values, damages the brand's reputation, or violates any terms outlined in the ambassador agreement.

  1. Ambassadors are required to obey and comply with all local laws and regulations in the creation of content.
  2. Ambassadors cannot make disparaging remarks about the company or its products.
  3. Ambassadors cannot behave in a manner that conflicts with the image or values the company wants to portray.
  4. Ambassadors cannot engage in behavior that is harmful or offensive to others.

FZ Import reserves the right to maintain control over its brand image and reputation, and may take action to protect it by removing ambassadors who act inappropriately.